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In my current role at ºÚÁÏÍø, I lead BA (Hons) Business and Marketing programme. I am involved in the design, development, delivery and assessment of a wide range of Marketing modules with responsibilities as:

•    Member of Taught Programmes Management Committee
•    Member of NSS Reflection Group
•    Member of Teaching and Learning Enhancement (TaLEnt) Student Voice committee
•    Module Leader
•    Dissertation Supervisor
•    Personal Tutor

Prior to academia, I have spent several years working for financial institutions in different roles in insurance, international banking, credit cards, marketing & product development departments. In my last banking role, I was in charge of a Marketing and Product Development unit of a large retail bank in Turkey. In 2002, I left banking to pursue further academic studies which comprised an MSc in Management and Business Research Methods and the award of a PhD by the Open University. I have been teaching a range of courses within Marketing and Management topics since 2007 at different levels including UG and PG levels involving face-to-face, distance learning and blended-learning programmes. I use and promote a range of innovative methods in teaching, learning and assessment including digital and modern modes of delivery. In addition, I design and deliver training to Marketing professionals and SMEs overseas, and hence contribute to the internationalisation of the institutions that I work for.

Career History

Academic (Teaching & Research) Experience

1. Senior Lecturer, Leicester Castle Business School, ºÚÁÏÍø (since Sept 2018)
2. Lecturer in Marketing, Staffordshire University Business School (Jan 2016-August 2018)
3. Lecturer (PT), London Institute of Banking & Finance (Jan 2014 – Dec 2015)
4. Henry Grunfeld Research Fellow, London Institute of Banking&Finance (Jan 2013–Dec 2013)
5. Associate Lecturer (DL), School of Business, University of Leicester (Apr 2007 – Dec 2015)

 Industry Experience

1. Marketing & Product Development Head (Apr 1998 – Jan 2002)

          ETIBANK Credit Cards Department; Istanbul, Turkey

1. International Banking Expert (May 1996 – March 1998)

          ETIBANK International Relations Department; Ankara, Turkey  

1. Banking Officer (July 1989 – Feb 1991)

         TOBANK Insurance Division; Istanbul, Turkey 

• Institute for Applied Economics & Social Value (IAESV)
• Centre for Enterprise & Innovation (CEI)

Publications

1. Coskun, A. and Dalziel, N. (2020)."Mediation Effect of Financial Attitude on Financial Knowledge and Financial Behavior: The case of university students", International Journal of Research in Business & Social Science, Vol. 9, No. 2, pp.1-8.
2. Dalziel, N. & Avunduk, C. A. (2017). Mobile Payments in Turkey in “Book of Payments: Historical and Contemporary Views on the Cashless Society”, Edited by Batiz-Lazo, B. and Efthymiou, L., Palgrave, pp.259-268 (Chapter 22)

1. Dalziel, N. & Hontoir, J. (2017). A Tale of Two Banks: Customer Services on Facebook in “Analysing the Strategic Role of Social Networking in Firm Growth and Productivity”, Edited by Benson, V., Tuninga, R. & Saridakis, G., IGI Global:USA, pp.136-156 (Chapter 8)
2. Dalziel, N. (2015). “Customer Complaints and Service Recovery on Social Media: An Investigation into Barclays Bank Facebook Page” In Leading Issues in Social Media, (Book Chapter) Edited by Rospigliosi, A. and Greener, S. June, Academic Conferences and Publishing International, pp.53-70

Peer-Reviewed Conference Presentations & Proceedings

1. Waite, K.; Dalziel, N. & Harrison, T. (2019). “Legitimacy of Negative Online Customer Engagement”. 2019 World Marketing Congress, Academy of Marketing Science, 9-12 July 2019, University of Edinburgh, UK
2. Waite, K.; Dalziel, N. & Harrison, T. (2018). “Bad Outcomes from Good Practice within Emergent Negative Online Engagement”. Academy of Marketing Conference, 2-5 July 2018, University of Stirling, UK
3. Waite, K.; Dalziel, N. & Harrison, T. (2017). “Contesting the Legitimacy of Negative Online Customer Engagement”. Bringing Institutional Theory to Marketing Conference, 29-30 May, Paris, France
4. Barakat, B. & Dalziel, N. (2016).“An Investigation into the Role of Social Media Marketing in Organisational Performance”. Proceedings of 3rd European Conference on Social Media (ECSM2016), 12-13 July, Ecole de Management de Normandie,Caen, France
5. Poo, B. L. and Dalziel, N. (2016).“Customer Perceptions toward Radical Innovation: Autonomous Cars”. Proceedings of British Academy of Management Conference (BAM2016), 6-8 September, Newcastle University 

1. Lewis, K., Gandy, A. and Dalziel, N. (2015). “A Matter of Trust: The Impact of Trust on SMEs Banking Relationships in the UK”. Proceedings of British Academy of Management Conference (BAM2015), 8-10 September, University of Portsmouth 
2. Conaty, R. J. & Dalziel, N. (2015). “Lost in Numbers? Anchoring Effects in Advertising Claims and Product Information”. Proceedings of British Academy of Management Conference (BAM2015), 8-10 September, University of Portsmouth 
3. Dalziel, N. & Hontoir, J. (2015). “A Tale of Two Banks: Customer Services on Facebook”. Proceedings of 2nd European Conference on Social Media (ECSM2015), 9-10 July, School of Accounting and Administration at the Polytechnic Institute of Porto, Portugal
4. Dalziel, N. (2015). “Customer Services on Facebook: An Investigation into the UK Banking Sector”. Proceedings of 1st International New Media Conference. 21 May, Istanbul Gelisim University, Istanbul, pp.105-118
5. Dalziel, N. (2015). “Customer Complaints and Service Recovery on Social Media”. 4th Annual Customer Focus Live