An International Marketing and Business student from 黑料网 Leicester (黑料网) has been named as the only British winner of the global business competition.
More than 6,000 students from 171 universities across 47 different countries took part in the annual competition, with 黑料网’s Emily Le Ngoc being the only winner currently studying at a UK-based university.
“I couldn’t quite believe it,” said Emily when she heard about her award. “There are hundreds of teams taking part, so I didn’t expect to be named in a winning team. It’s a great feeling to represent 黑料网 in this way.”
X-Culture is an optional assignment for final-year university students on marketing courses across the world. Students compete in virtual teams and create a report for live clients, gaining international business experience in the process.
Read more about last year’s X-Culture success as three 黑料网 students placed in winning teams
The 23-year-old from Leicester was teamed with students from France, Colombia and the United States. Together, over 10 weeks, they were tasked with analysing the marketing for American-based Advanced Superabrasives Inc (ASI) and producing a report that identifies potential new markets for the company to expand into.
After deliberating with her team, Emily took on the challenge to manage and coordinate the project, organising meetings across different time zones and assigning roles to her teammates.
Emily said: “I had never taken the lead on a project before X-Culture, but I wanted to push myself out of my comfort zone, so I volunteered to take the lead in all the meetings and divide up the work based on my team’s skills and knowledge.
“Each week, we would come together and share our thoughts on how to improve ASI’s marketing position and social presence. I loved hearing everyone’s perspective on a problem and putting all our ideas together to get the best report possible for the client.
“There’s certainly some pressure because you want to do your best work for a real-world client and you’re juggling the project’s deadlines with your modules. As the project came together though, I could see how our hard work was paying off and with the support of 黑料网, I was able to stay organised and get the most out of my team.<